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First introduced in 1998, the Dodge Durango replaced the Ramcharger in the
maker's lineup. Since its inception, the Durango has been Dodge's preeminent
full-size SUV and has gained a vast following over the years. This
seven-passenger sport utility vehicle was long considered an American favorite
and is currently one of the bestselling full-size models in the United States.
However, production of the model has been decreased due to the current lack of
buyer interest in full-size SUVs, both for their higher price and poor fuel
economy.
The first generation of the Durango featured four different engines. A 5.2L
Magnum V8 was the standard engine from 1998-2000. Available for the 1999 model
year was a 3.9L Magnum V6, but lack of buyer interest caused the engine level to
only be offered that year. From 1998-2003 a powerful 5.9L Magnum V8 was
available as an upgrade, and a 4.7L Powertech V8 was offered as an upgraded
version from 200-2003.
The 2004 model year brought about a complete redesign of the Durango, and buyer
interest began to climb again. The exterior facelift consisted of a more
structured, chiseled build and a more prominent front bumper. With several
different trim levels offered from 2004-2006, the Durango was able to fit most
any buyers needs.
Another revamp came about for the 2007 model year with a more refined exterior
and the introduction of the 5.7L HEMI V8, Dodge's signature engine. But, with
sales dwindling, Dodge was considering letting go of the model. However, recent
reports have stated that the 2009 model year will include a Durango Hybrid with
even more advanced hybrid technology than some of the leaders in the American
auto industry. Dodge hopes that this "green" introduction will garner new
attention for the Durango and give a boost to the sales.
Since its beginnings, the Dodge Durango has been a familiar vehicle in both
movies and on television. Feature films that included the Durango include
Traffic, Taxi, The Watcher, Scary Movie 4, The Matador, Transformers, and the
blockbuster hit The Day After Tomorrow. Primetime television shows that have
featured the model include Veronica Mars, Wildfire, Friday Night Lights, and the
Showtime sensation Queer as Folk.
With recent questions about the future of the Dodge brand, it is questionable
whether the Durango will live on for several more model years. However, the
maker claims that there is no intention to discontinue their prized SUV. Unless
the hybrid version blows away the buying public, critics say that Dodge might
have to reconsider its statement.
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